PRODUCTION
ABOUT
Our Story
The House
LOCATION
Primero New Label company Limited is a full-service media and Production company founded in Canada and recently relocated to Nigeria (Lagos) to capture the unadulterated value of African creative endeavors through marketing, branding & distribution channels.
Offering the best service possible on-site and through other media outlets, we help our clients and creatives tell their stories, hone their projects, heighten their profiles, and engage their fans and audiences, in an ever-evolving media landscape.
As a step towards achieving our company goals of contributing to the growth of the African creative community, Primero New Label Company LTD has created “The House” a safe and inspiring space to harness and foster creativity.
The House is a one-of-a-kind multipurpose media/creative co-working space made up of fully equipped sound studio, two visual content creation spaces, a photography studio, podcast studio, make up studio, editing studio, graphics studio, brainstorm cafe and content creation sets.
The house is situated at the center of the creative community at the forefront of Nigerian media and entertainment. The location is in the heart of Lekki, Strategically situated at Ologolo-Agungi it is central to Lekki’s most vibrant and sought-after neighborhoods, , and experiences.
Which positions us as a perfect Creative Co-working space
NEW LABEL STATS
40+
MARKETING CAMPAIGNS
90+
VISUALS
FILMS
COMMERCIALS
MUSIC
20+
EVENT
100+
PARTNERS​
Our
Clients / Partners
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